Are You Status Quo?

Philosophy is our imperfect yet ever evolving software of the soul. It is extremely fluid as it changes over time and as we perceive the world around us. Upgrading our philosophy consistently with different points of view and experiences enables adaptation to change and allows the soul to metamorphose into something truly special and unique.

On the other hand, ignoring the world around us and all it has to offer reinforces a self imposed status quo by imprisoning our mind and stagnating our soul by virtue of this self imposed imprisonment.

Just my thoughts, what are yours?

Peter Rozie Jr

How important is it to be perceived as an expert

No matter how great your product is, people have to believe in you in order to believe in your product. Being perceived as an “expert” in your field is a key element to achieving that goal, because it builds trust  & credibility.  So if we don’t trust someone, we’re not likely to buy from him or her.  Therefore, the more clearly you can be perceived as an expert or an authority the more likely you are to attract visitors to your site and “convert” them into buyers, brand ambassadors and virally replicating fans. And before you decide that you don’t have a chance at being perceived as an expert, think about this:

Everyone is an expert or at least highly proficient in some area they feel comfortable with to the point of relaxed simplistic understanding  of topics issues or actions.  Advanced degrees, published papers are absolutely not necessary to be perceived as an “expert.”

Now how do you recognize your area of expertise?

Think about the questions that your customers ask every day and that you answer—and that’s your area of expertise!

Think about the questions they should be asking and that’s’ even more expertise!

Once you begin thinking this way and identifying your areas of expertise, you can begin to leverage it and use it to build your brand.

Please comeback weekly for more valuable information and answers to your questions regarding starting, setting up and maintaining a viable & productive online business.

Simplicity Results In Duplication for 80+%

For the 80+% of individuals out there you will encounter for your MLM business opportunity–there is a very strong desire to earn an easy buck but never focus on any one aspect of a long term plan or set of goals to make a real difference in the big picture success.  These individuals for the most part are very comfortable with the idea that winning in business is the same as winning a sweepstakes… for them success is measured by getting lucky instead of putting actual time and effort into helping others and creating value through self development, these types of individuals are usually set up for failure in the short term and long term.

These types of individuals will 1. never be able to fully develop themselves or create something truly lasting in the way of a successful business 2. exhibit short term interest & excitement, usually from a few minutes to a couple of months and truly miss the forest for the trees… 3. use every last second of your time with endless questions, asking for a refund or issuing a complaint 4. have a herd mentality and 5. want everything turn key and are incapable of the imagination necessary to create their own game plan for success.

Your objective for these types of individuals should be to give them very easy to follow instructions just long enough for them to copy once or twice especially if things are kept laser focused & simple for them.  By getting this 80+% group to duplicate at least once, you can and will be able to sustain growth over extended periods of time  because this 80+% group make up the bulk of your target market.

The key is to allow them to duplicate and build belief in a system that is simple to follow.

The other 5-15% of this equation on the other hand will need no hand holding because for them, simplicity is almost an insult, this group will thrive on problem solving, search for solutions and will do whatever it takes to produce necessary results to become successful.

How often should we update our social media strategy?

Recently, one of my customers asked:  Every time we update our blog (at least once a week) we Tweet and post on facebook as well.  Do you think that’s not enough and could we do more?


Well, as you might expect this is an incredibly open ended question but since open-ended questions never truly have a right or wrong answer, I decided to jump in to explore the possibilities.

I told her – that’s a difficult question without knowing your objectives for  the updates, your expectations from such an effort, how quickly do you want your target audience to respond?  What are you specifically trying to promote? What is the message being sent out? It is a time sensitive message requiring frequent alerts?  Does this message reinforce your brand’s image by being consistent in a firmly rooted delivery pattern that your audience needs and expects?  Does increasing or decreasing the frequency of delivery of such a message further enhance your brand’s image?  Does it effectively help to increase brand loyalty by reinforcing your brand’s dependability and reliability?  Does it respond to customer concerns in a fast moving market place, thereby requiring consistent and frequent updates to stay ahead of the competition?  And last but not least, is the effort geared towards a campaign with an intended short-term purpose and objective where once finished, it becomes a completely different organism with new rules and objectives? or are we talking longer term like building your brand’s image by gaining credibility and remaining in contact with your base over consistent and measured period time?

These are just a few thoughts I had, can anyone else add to this list?  Please let me hear from you