Work with Telegraphicmedia, a digital solutions agency utilizing iPhone / iPad iOS wireless app platform for implementing mobile lead generation solutions for event promotions and upload consumer data to CRM
Software Platform: iDataCam for iPhone4 App engages event attendees 4 ways…
- Captures attendee (opt-in) contact info and takes their photo in HD
- Applies event-branded frame to photo (selected by attendee)
- Emails and/or texts branded photo to attendee instantly
- Uploads attendee data to a brand’s CRM for consumer conversion
Click on image to see a larger, higher resolution image of figure 1.
For use in the following industries:
- Automotive (VW via Draft FCB Chicago)
- Celebrity & Entertainment (John Legend Sponsored music concert events)
- Wine & Spirits (Diageo: Crown Royal, Captain Morgan, Johnnie Walker, Guinness and Tanqueray)
- Trade Shows Sales Tool for Midwest Seed Company
- Telecom (Sprint at Super Bowl 2007 & NASCAR)
- Banking (Bank of America, NASCAR)
Click on image to see a larger, higher resolution image of figure 2.
Click on image to see a larger, higher resolution image of figure 3.
Click on image to see a larger, higher resolution image of figure 4.
Responsible for developing business strategy & solutions for brands looking for meaningful ways to engage & more precisely measure and understand photo incentivized consumer interactions with the brand and more importantly, iDataCap Dashboards allows review/admin of consumer after an event: sorting captured data by event, by device or by lead type.
Utilizing online Dashboards allows real-time assessment of data capture DURING an event
- Analyze iDataCam usage and
- Adjust iDataCam locations or iDataCam users to…
- Optimize data capture DURING an event
2011 Enhancements (helped to implement)
- Integrate incentives into photo offering
- Facebook, YouTube & Twitter integration
- Group data capture for photos with multiple attendees
- Branded consumer version of iDataCam app (next step in digital citizenry)
- Branded video supplement for clever consumers branded video experiences
To get started with iDataCam you must
- Determine event schedule, time & units needed
- Device activation planning & training time needed
- Determine umber of staff needed
- Mobile interaction & photo offer integration into a consumer dialog
- Messaging & art for photo branding
- Determine special incentive offers to be reinforced image border copy or offer codes.
- Contact us & setup a discovery meeting to….
We look forward to working with your team on activating the iDataCam Consumer Photo & Data Mobile Capture Solution and invite your ideas and opinions
Continuing that thought process, what I also meant to add was that collagen, as a proxy for Data Governance should be looked upon as being young and resilient vs. old and lethargic and representing 2 extremes for Data Governance Analysis.
As with older collagen, weak data governance is less resilient and lacks the ability to respond quickly to new data input without being corrupted by previous input. As a result, data becomes confusing and lacking proper definition or a definable genesis. This results in a reduction in the integrity of accurate data propagation through the system with data becoming slow and undefinable making analysis near impossible. For me this is similar to pinching one’s skin directly under the eyes when you’re 40 to 50 years old with the skin taking a much longer time to bounce back than if you were to pinch the same area when you’re 20 to 30 years old.
The process of receiving continuous data and being able to quickly respond to or define newer input allows information to be refreshed regularly, analyzed properly and compared to previous data in order to understand what is being seen so the right questions can be asked. Remember, the quicker the refresh / elasticity of data input, the faster that data can be utilized and implemented in order to address a solution or solve a problem.
With multiple organization or hands managing data across multiple platforms, organizations, agendas or politics, it’s not hard to see how data can be mishandled and corrupted (i.e. older collagen), however, more nimble handling of data (newer collagen) is a better and a more accurate transmitter of data, where there isn’t the tendency towards corruption by culture, agenda or politics (older collagen). When data is available to all, it becomes democratized as a result of new collagen, fresh perspectives and open minds receiving such input. Data becomes a commodity whose cost is whatever the end user assigns as a value and because all data has roots in the real world, it can never ever be truly hidden even if specific aspects are held secret as bits vs. atoms. All data is interconnected and can be found whether purposefully hidden or not and the greater the access to truly raw aspects of data, the easier it is to recreate.
This post is part 2 to a response of a re-posting of an article by a friend and colleague, Jaime Fitzgerald of Fitzgerald Analytics An Architect of Fact-Based Decisions TM, he pointed out an interesting concept – “Connecting Data Governance to Business Outcomes That Matter” by @juliebhunt at http://t.co/cpjkAFyc
Please feel free to chime in on your thoughts which would be greatly appreciated and please connect with me on twitter @v2vinfosource
In a re-posting of an article by a friend and colleague, Jaime Fitzgerald of Fitzgerald Analytics An Architect of Fact-Based Decisions TM, he pointed out an interesting concept – “Connecting Data Governance to Business Outcomes That Matter” by @juliebhunt at http://t.co/cpjkAFyc . Well after reading the article, I thought that there are so many real world comparisons to make understanding what would normally be an abstract concept more concrete and more real and this is what I came up with…
Is it possible that Data Governance is similar to collagen in the human body? Maintaining continuity, integrity and the flexibility to absorb changes in real time while remaining focused on the desired outcome, goals and objectives all the while taking into account those very changes which may have altered a previously desired outcome for the better or at least allowed the decision making process to understand those changes and respond accordingly?
Please let me know what you think…
Should at&t and the telecom industry be regulated because of overcharging subscribers? Data for all intents and purposes doesn’t exist except virtually and is not created by at&t or any other service provider for that matter. at&t and the data price manipulating telecom industry are charging for something that their customers are producing, they don’t even own the intellectual property which that data represents, think of any company charging for the use of data which in essence is created by the user, it’s as if you were paying for the privilege of having your data transported to and from your location, virtually with no size or weight to run up fuel costs which could be packed into a truck or car or boat or anything for that matter and the actual cost for the infrastructure and technology investment to transport this virtual product has already been paid for by the US Government and is decaying as we speak and companies like at&t only invest some of the 19 billion dollars it made last year to really update it’s infrastructure and if they’ve invested more its because of the smart phone revolution originally started by Palm, Nokia and now Apple (and reluctantly I might add) and still treat such investment as if being dragged by the hair. This symbiotic relationship between the subscriber (the user) and at&t & other carriers (the dealers) basically charge a toll for something you already own which doesn’t exist in the real world, only virtually and the technology & RD (satellite, fiber optics etc) has already been created and paid for by NASA and the US Government years ago and once infrastructure is paid for it undergoes capital depreciation for which they no doubt write off over a period of many years and tax credits. That would leave energy usage which is paid for by the end users at point of creation and by cities and municipalities along the way in each and every part of the world and all the taxes charged on your phone & wireless bill because of tax breaks means they collect from users and in a lot of instances large corporations have been accused of not paying their fair share, does at&t pay it’s fair share? Do you really think that either at&t or Verizon or even Sprint and T-Mobile for that matter (soon to partner with at&t) pays their fair share back to the Govt.?
So I say, how can telecom companies in general constantly charge more for something which has virtually no weight, doesn’t belong to them with most of the infrastructure, technology and R&D paid for and created years before smart phones ever existed and is now responsible for stifling innovation by charging exorbitant pricing for data usage and unfairly charging the public and small businesses for something they can’t actually in good faith justify?
What do you think, please chime in
One month ago, Rey from Inbound Marketers – For Marketing Professionals on LinkedIn asked the question What is the number one rule of content marketing? and many people in that group responded with all the usual suspects like:
• Must be compelling
• Remarkable content
• Address the needs of the reader; it’s not about you
• Use of keywords and key phrases
• Current content
• Solves a problem
My first crack at answering the question for What’s the number one rule of content marketing? Was a multiple choice answer (See Rule number 5, after reading Rules 1-4)
1. Findable (Easily Searchable)
2. Timely (anchored to current events when it’s most likely to be found)
3. Relevance (answers a specific questions & concerns and stimulates discovery)
4. Provides the appearance of thought leadership and credibility
5. Paying attention to rules 1- 4 should be the number 1 rule
But then Rey reiterated that although each rule was valid, he wanted everyone in the group to come up with their most probable suspect, so my choice was…..Relevance (actually content must and should be contextually relevant to the various buyer personas looking for it or else it’s just static interference competing for their attention, a loosing proposition if your content is perceived as background interference and therefore indiscernible from competing discourse. People look for answers that meet their needs, answers their questions and confirms or corrects their initial thoughts on the matter.
Content should and must be relevant to existing trends, discussions and events. Relevancy is absolutely necessary because human nature demands relevancy out of our everyday existence (we even try to make sense out of the senseless but at the least it has to be relevant to individual buyer personas (aka your brand’s target audience) and because of the lack of hours in a day and the amount of time any of us can devote to any one type of subject matter at any one point in time, we must delegate our time according to our priorities and therefore relevance to our immediate and long term needs everything else is just static interference to be ignored and in today’s information overloaded environment, we humans have become very adept and blocking out the static interference or irrelevant and useless information. So yes, relevancy is a major factor in our decision process as to what content we will digest first otherwise, there is just too much going on for us to pay attention.
I would really like to hear what you think, all comments welcomed.
Recently Steve from the RDP Group in Hartford Connecticut asked the question…
“Why do vineyard owners, wine distributors and importers like to exhibit in consumer wine shows rather than at a trade show for buyers?
I responded with…. “This is a trick question right? It’s called grassroots engagement… Connecting with the folks who actually buy your product is the very best form of New Rules Marketing & PR (David Meerman Scott) and creates ambassadors for your brand which, has an exponential affect on the ability of your brand to become more widely accepted and recognized in the market place than going the buyer / trade show route (buyers often have their own bias and agenda and act as firewalls to your brand’s penetration into the market place and ultimate success. In addition, buyers often have other brands they may be pushing over yours as well and become unwanted filters for your product’s success.
While we’re on the subject, you should also consider focusing more of your efforts on specific buyer persona profile development for your brand which offer up alternative strategies for connecting with your consumer base via alternate channels, this in effect offers up the ability for your organization to connect directly with the consumer and by pass the gate keepers known as buyers and trade shows, you thereby force buyers to listen to what your hand raising consumer ambassadors want instead of the other way around–Think Johnnie Walker Journey events and brand ambassadors”
Please tell me what you think…
Peter Rozie Jr