Think beyond yourself, effect change in the world around you and take charge of your brand

September 27, 2014







Branding is one of the most important aspects of any business, large or small. Simply put, your brand is your promise to your customer. It tells them what they can expect from you, and it differentiates your services and products from your competitors.

The AICI NY / Tri-State Chapter sponsored an event that will make a difference in your business and help you be more successful. The Five branding specialists that were on the panel including myself gathered to discuss and share our best practices, techniques and tricks of the trade especially useful in your Image Consulting business.

The event took place at FIT (The Fashion Institute of Technology) here in New York City and the following section is but an excerpt taken from this event to be followed by a series of other topics (7 in all) discussed during that event over the next several weeks

To start this series, the following post pertains to an approach that didn’t get discussed very much during the panel discussion due to the format and time limitations….

Think beyond yourself, effect change in the world around you and take charge of your brand and always remember…

“People don’t buy what you do, they buy why you do it”

A simple but elegant concept put forth by Simon Sinek whom I both respect and admire for his passion and scholarship on the subject. Simon is best known for popularizing the concept of “The Golden Circle” and to “Start With Why“, described at TED Talks as “a simple but powerful model for inspirational leadership

“People don’t buy what you do, they buy why you do it”

as a cause and effect – an innovative idea concept or thought (connected to branding for the good of society), can be a powerful agent for change and can be as simple as  someone smiling and affecting those immediately around them, a process through which innovation, results in the evolution of attitudes and understanding in accepting different points of view or ways of thinking that are normally communicated over a period of time among members of a specific social system

with ignorance, poverty, terrorism, and climate change as the greatest challenges the human race has ever faced how will you harness the power of human interaction to effect the changes necessary to address these challenges? Can you be part of this movement? Or will you turn your back?

using the power of human interaction and the resulting responses, can lead to the diffusion of original shared thoughts and ideas that can reach a tipping point through out a culture or social system (via early adopters and could mean the difference between our collective success as a race or our absolute failure to step up as individuals (but the right individuals must be targeted).

the mission is to achieve success through the implementation of collaborative human interaction with innovative thoughts and ideas to address the worlds greatest challenges

Screen Shot 2014-09-27 at 1.20.36 PM

“innovation by human interaction for the diffusion of thoughts and ideas”

I Incorporated the theory and vision of Everett M. Rogers Diffusion of Innovation concepts to “Think Beyond Yourself” in order to effect change in the world and “Take Charge Of Your Brand” along with Simon Sinek author of the Golden Circle

The next question in the series will focus on…

“What exactly is a brand?  What are the most important components of a brand?

Especially from the perspectives put forth by both Everett M. Rogers and Simon Sinek. You can sign up to be alerted when the next article in this series arrives

Thanks to Eri Kurobe, Writer, Editor, Novelist, Wife and Friend who inspires me

The New Social ROI Prototype:

November 9, 2012

Except and Commentary from Localspeak GLOBALSPEAK Blog

After seeing the results of a well fought and well earned outcome for the Obama Campaign in the recent 2012 Presidential and Congressional elections, I’m convinced that understanding large amounts of specifically targeted raw data is the key to successful strategy, execution and implementation of game plans that work, whether those plans be deployed in a political campaign, used for acquiring new subscribers or in the development of new customers.

Understanding what that raw data means, utilizing & applying it where and when needed will be the basis all engagement moving forward.

Examples of raw data being used for accurate predictions and understanding of the numbers can be seen in the superior performance of Nate Silver and his 538 blog, where for the most part he was dead on in his predictions on how races would turn out (state by state and district by district) based on polling which was found to be extremely accurate (to the surprise of many Republican Strategist) and by the Obama campaign which just as accurately predicted voter turnouts, sentiment, strengths and weaknesses with respect to it’s campaign… See the post on the Localspeak blog. Localspeak’s take was that even though “Social intelligence still remains elusive to legions of brands…. the new textbook social game plan for the re-election of President Obama has vetted a new social ROI prototype:” Which I believe will become the Ten Commandments of Social Engagement moving forward and these Commandments are…

1 Join the conversation.
2 Listen to the crowd.
3 Leverage constituent feedback.
4 Be responsive.
5 Engage with supporters where they live.
6 Be transparent and authentic.
7 Create great content.
8 Identify value and reward loyalty.
9 Don’t overspend.
10 Win.

Except and Commentary from Localspeak Globalspeak Blog


Dan Pink on the surprising science of motivation

July 15, 2012

Dan Pink


According to Dan Pink on the surprising science of motivation, the new operating system for our businesses must revolve around three elements: autonomy, mastery and purpose and I couldn’t agree more, my wife sent me this link about Dan’s TED Talks that I found immensely fascinating and spot on as a commentary on where our society has been and must go in order to achieve ultimate satisfaction and problem solving success in the work place or non workplace as the case may ultimately be and how this change directly correlates to her experiences growing up and where young people were once motivated by responsibility and obligation and are now motivated by more challenging intrinsic rather than extrinsic factors like  money and cultural obligations and more by motivations with an even greater sense of purpose. Take if you our online contribution to the collective pool of knowledge on such portals as Wikipedia, Intstagram, Pinterest and various other social platforms where the only value exchange is recognition, notoriety and or acceptance into a greater community of like minds with like goals and objectives in most cases than one’s personal objectives or needs. Here in lies the basis for this TED Talk that you don’t want to miss and as an additional thought, Dan Ariely’s book, Predictably Irrational also mentioned in this TED Talk by Dan Pink goes into additional detail on this very subject and is even more detailed regarding the science of human motivation and is available via Amazon and my preference,, check it out

Dan Pink on the surprising science of motivation from TED Talks, view the video here





Sixth Sense Technology will change the way we interact with information and our world

May 25, 2012

By Pranav Mistry

About the ‘SixthSense’ is a wearable gestural interface that augments the physical world around us with digital information and lets us use natural hand gestures to interact with that information.

We’ve evolved over millions of years to sense the world around us. When we encounter something, someone or some place, we use our five natural senses to perceive information about it; that information helps us make decisions and chose the right actions to take. But arguably the most useful information that can help us make the right decision is not naturally perceivable with our five senses, namely the data, information and knowledge that mankind has accumulated about everything and which is increasingly all available online. Although the miniaturization of computing devices allows us to carry computers in our pockets, keeping us continually connected to the digital world, there is no link between our digital devices and our interactions with the physical world. Information is confined traditionally on paper or digitally on a screen. SixthSense bridges this gap, bringing intangible, digital information out into the tangible world, and allowing us to interact with this information via natural hand gestures. ‘SixthSense’ frees information from its confines by seamlessly integrating it with reality, and thus making the entire world your computer.

The SixthSense prototype is comprised of a pocket projector, a mirror and a camera. The hardware components are coupled in a pendant like mobile wearable device. Both the projector and the camera are connected to the mobile computing device in the user’s pocket. The projector projects visual information enabling surfaces, walls and physical objects around us to be used as interfaces; while the camera recognizes and tracks user’s hand gestures and physical objects using computer-vision based techniques. The software program processes the video stream data captured by the camera and tracks the locations of the colored markers (visual tracking fiducials) at the tip of the user’s fingers using simple computer-vision techniques. The movements and arrangements of these fiducials are interpreted into gestures that act as interaction instructions for the projected application interfaces. The maximum number of tracked fingers is only constrained by the number of unique fiducials, thus SixthSense also supports multi-touch and multi-user interaction.

The SixthSense prototype implements several applications that demonstrate the usefulness, viability and flexibility of the system. The map application lets the user navigate a map displayed on a nearby surface using hand gestures, similar to gestures supported by Multi-Touch based systems, letting the user zoom in, zoom out or pan using intuitive hand movements. The drawing application lets the user draw on any surface by tracking the fingertip movements of the user’s index finger. SixthSense also recognizes user’s freehand gestures (postures). For example, the SixthSense system implements a gestural camera that takes photos of the scene the user is looking at by detecting the ‘framing’ gesture. The user can stop by any surface or wall and flick through the photos he/she has taken. SixthSense also lets the user draw icons or symbols in the air using the movement of the index finger and recognizes those symbols as interaction instructions. For example, drawing a magnifying glass symbol takes the user to the map application or drawing an ‘@’ symbol lets the user check his mail. The SixthSense system also augments physical objects the user is interacting with by projecting more information about these objects projected on them. For example, a newspaper can show live video news or dynamic information can be provided on a regular piece of paper. The gesture of drawing a circle on the user’s wrist projects an analog watch.

The current prototype system costs approximate $350 to build. Instructions on how to make your own prototype device can be found here (coming soon).







“If the news is that important, it will find me.”

May 12, 2012

Posted on April 28, 2012

In the post, “If the news is that important, it will find me. by my  friend, John Stepper, who focuses on collaboration + social media in the enterprise John stated that  “back in 2008, it was already clear that people were consuming information differently. Rather than going to professional portals, people were increasingly relying on their social networks to deliver relevant and highly personalized information”. And he goes on to say…

“So why do you still have a home page at work? And what should you have instead?  Well John pointed it 2 very important reasons…..

1. The media shift currently underway

2. The future of internal communications

Hi-lighting these 2 areas as to why news that is important will find you, is both common sense and insightful genius on John’s part. And in my comment to John’s post back in April, I explained the reason for my support and offered additional insights as to why his assumptions on receiving and sharing news ultimately depends on the quality and integrity of one’s personal network of trusted thought leaders, historical interactions that result in accurate news propagation and feelings of owning the message and its importance to the greater community.

I commented on John’s post that the real time communications aspect of news feeds, likes and active participation by trusted and credible sources is key to real time news and communications efforts. As an example, yesterday’s news may still be news to those in the crowd receiving it late however, for those who have had the real time experience from credible and trusted sources/filters, the excitement of being part of the story and then actively waiting for what is to come next is both intriguing and welcomed. Real time stories appear as finely crafted digital curations that can be thought of as living stories that, will continue on and evolve over time as each person receiving the story paints their own picture and adds in some ways to its evolution as a result of imagination and and being part of the story. The folks who get the story after the fact (say much, much later) are not empowered by the story to put it out there for others to experience because they are in essence “Late to the Party” but, for those who have received the story (news, info etc) in real time, they feel empowered to pass it on. The story being told in real time is in fact hot off the press from known filters (friends and or respected colleagues) and for those receiving the story in real time, tend to take ownership and feel empowered to to pass it on and adopt it as if they had discovered it first. I think as I feel you might that, the social nature of trusted sources adds value to the filters and by default to the story’s continued propagation through a selected channel.

I would love to hear what you think, please leave your comments and thanks for taking the time to read this post

Fashion Designers Actually Collaborate with their audience

May 12, 2012

This image (of a Russian Model of Asian Decent) captures the minimalist but raw essence of Pip-Squeak Chepeau and the wider symbiotic
relationship people have with clothing as an artistic extension of their personality and its juxtaposing implication that…

“Clothes make the people when properly chosen by the people doing the choosing and the designer which understands this dynamic”

Taken a little differently, clothing acts as a picture frame to the artist’s (the designer) interpretation of what his or her creation should ultimately look like on the individual he envisions as the ultimate model but, it is the individual who will connect with the designer to complete this final work of art which in essence becomes a collaboration between designer and the individual….

Pip-Squeak Chapeau | 99 franklin street | Brooklyn | NY | 11222

Raising Money for Startups

April 16, 2012

I just finished going through the course “Raising money for startups” and thought is was spot on in helping me to better understand at least on an introductory level, how to navigate the world of Angel and Venture investment considering the fact that I’ve already worked to secure significant angel funding for at least 2 start-ups already. Taking the course offers one a sense of confidence to talk the talk and walk the walk when dealing with people who call this world their home, the course consist of 7 lectures including powerpoint course materials and should lay the foundation for a greater understanding of this world should you decide to pursue venture funding for your startup business

The 7 lecturers from the course are listed below and for the most part were fantastic with the exception of maybe one (will let you decide which)

Naval Ravikant – Before you Raise Money

Naval Ravikant is an entrepreneur and angel investor, a co-author of Venture Hacks, a blog that helps entrepreneurs raise capital, and AngelList, which helps connect entrepreneurs with angel capital.

Gagan Biyani – Meeting Angels and VCs

Gagan is co-founder of Udemy. Within 1 year of deciding he wanted to start a company, he met over 90 angel investors and VC’s (yes, really, we counted) and raised $1M from a syndicate of investors who’s pedigree included Yelp, YouTube, LinkedIn, Zynga, Playdom,, SlideShare, and more.

Dave McClure – The Investor’s Perspective

Dave is the Founder of 500 Startups, the most prolific angel investment firm in 2010 (even though it only began operations in August). Previously Dave managed early-stage investments for Founders Fund and ran Facebook’s fbFund REV.

Jay Jamison – Constructing a Killer Pitchdeck

Jay is a Venture Partner at Blue Run Ventures and a top-rated mentor at the Founder Institute. Previously, as CEO of Moonshoot, he helped the company raise over $8 million in VC.

Yokum Taku – Legal Aspects of Fundraising

Yokum is a corporate and securities partner at Wilson Sonsini Goodrich & Rosati. He represents startup companies seeking venture backing, private companies that have raised money, and public companies. Yokum has seen over 50 angel and venture financings in the last year alone.

Jude Gomila – Nailing the Pitch Meeting

Jude Gomila is currently co founder of Heyzap (Union Square Ventures and Y Combinator funded in 2009). Heyzap has raised over $4M in financing from some of the best investors in the US.


Adeo Ressi – Closing the Funding Round

Adeo also runs the Founder Institute, a mentoring program that helps entrepreneurs launch hundreds of world-class companies each year. The Institute is the eighth start-up that Adeo has founded or built, four of which were acquired and three of which are still operating. The Institute is on track to become the largest technology startup incubator on the planet.

If you’re ready to take the plunge into the world of Angels & VC’s then this is the course for you Click here to begin your journey, it’s well worth the $19


A great UX for beginners course, startup products by Amir Khella

April 15, 2012

A great user experience is a competitive advantage in today’s business climate and if you’ve ever had a great idea for a web or mobile app, but didn’t really know how to start? Or wasting a lot of time and money on freelancers that aren’t producing the results you’re expecting?

Then a step by step course by Amir Khella takes you from the idea stage into creating a simple and intuitive user experience blueprint. There is no theory involved, and no use of design jargon. In this course, Amir demonstrates how to move from the idea stage and through the various steps of designing the user experience, then he provides you with actions to follow at the end of each step. No creative skills needed, and no design tools required. Just a pen and paper or a whiteboard and markers, and you’re all set to go.

By following the simple steps provided in Amir’s course, you’ll create your own user experience difference in one week!

Check out this great course only if you’re really serious about starting your business properly and with the proper tools, click here

Amir Khella is a Design-trepreneur

Amir is a user experience designer and startup advisor. Over the past 3 years, he has designed more than 12 startup products, including DocVerse (Acquired by Google), Delve Networks (Acquired by LimeLight networks), TalentSpring (acquired by TalentTech), UStream, blist, and several others.

He is also the creator of Keynotopia user interface prototyping libraries for Apple Keynote and Microsoft PowerPoint.

Prior to his work in user experience, Amir worked as a software engineer, a program manager, and conducted research in human computer interaction and information visualization.

This iPhone 5 Design Concept Must Be Seen To Be Believed

February 23, 2012

From the Business Insider Article

by Dylan Love

From This iPhone 5 Design Concept Must Be Seen To Be Believed]

An independent designer named Frederico Ciccarese has put together some beautiful iPhone 5 concept drawings and was kind enough to send them to Business Insider.

Keep in mind that this is just one person’s interpretation of all the rumors we’ve been hearing non-stop since the 4S came out, but it looks pretty great to us.

This iPhone 5 Design Concept Is Super Freaking CoolRead more:




iPhone 5

iPhone 5 is the rumored latest version of the Apple’s iPhone. It’s planned to be released in the summer or fall of 2011.

The iPhone 5 might be unveiled in the last week of June at a special event that is currently rumored to cover only new software, according to reports in early April 2011. Other rumors peg the release date of the updated smartphone to September 2011.

Apple might be giving up on the glass backing and the exterior antenna in favor of an aluminum backing for the upcoming iPhone 5.

Here are some more speculations about the iPhone 5:

  • It will Use Qualcomm Chips.
  • It will have A5 Processor.
  • It will be possibly slimmer and complete redesigned.
  • It may lose the Home Button.