Successful Brand Engagement Starts With...

Supporting Organizations, Individuals and Causes that, by design benefit a greater good and providing that support in ways where there's no discernible difference between their goals & objectives or mine. I always ask the question, Why does your organization and the community it serves exist? Well, this helps to define purpose, engage hearts, secure loyalty and contribute to the good of that community, the health of the organization and the vibrancy of our society

As a Digital Brand Strategist I focus on an organization's overall business model and strategic road map to leverage currently trending technologies and paradigms to achieve predefined business goals and organizational objectives which, involve putting the buyer/subscriber/advocate first and technology where it belongs, as a tool.

          Branding is one of the most important aspects of any business, large or small. Simply put, your brand is your promise to your customer. It tells them what they can expect from you, and it differentiates your services and products from your competitors. The AICI NY / Tri-State Chapter sponsored an event […]

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Except and Commentary from Localspeak GLOBALSPEAK Blog After seeing the results of a well fought and well earned outcome for the Obama Campaign in the recent 2012 Presidential and Congressional elections, I’m convinced that understanding large amounts of specifically targeted raw data is the key to successful strategy, execution and implementation of game plans that […]

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  According to Dan Pink on the surprising science of motivation, the new operating system for our businesses must revolve around three elements: autonomy, mastery and purpose and I couldn’t agree more, my wife sent me this link about Dan’s TED Talks that I found immensely fascinating and spot on as a commentary on where […]

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Set up and Structure Like this? Learn how to use psychology to get more traffic and sales with Social Triggers.

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By Pranav Mistry About the ‘SixthSense’ is a wearable gestural interface that augments the physical world around us with digital information and lets us use natural hand gestures to interact with that information. We’ve evolved over millions of years to sense the world around us. When we encounter something, someone or some place, we use […]

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Posted on April 28, 2012 In the post, “If the news is that important, it will find me.” by my  friend, John Stepper, who focuses on collaboration + social media in the enterprise John stated that  “back in 2008, it was already clear that people were consuming information differently. Rather than going to professional portals, people were […]

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This image (of a Russian Model of Asian Decent) captures the minimalist but raw essence of Pip-Squeak Chepeau and the wider symbiotic relationship people have with clothing as an artistic extension of their personality and its juxtaposing implication that… “Clothes make the people when properly chosen by the people doing the choosing and the designer […]

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I just finished going through the course “Raising money for startups” and thought is was spot on in helping me to better understand at least on an introductory level, how to navigate the world of Angel and Venture investment considering the fact that I’ve already worked to secure significant angel funding for at least 2 […]

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A great user experience is a competitive advantage in today’s business climate and if you’ve ever had a great idea for a web or mobile app, but didn’t really know how to start? Or wasting a lot of time and money on freelancers that aren’t producing the results you’re expecting? Then a step by step […]

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From the Business Insider Article by Dylan Love From This iPhone 5 Design Concept Must Be Seen To Be Believed] An independent designer named Frederico Ciccarese has put together some beautiful iPhone 5 concept drawings and was kind enough to send them to Business Insider. Keep in mind that this is just one person’s interpretation […]

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